{"id":90448,"date":"2024-10-02T13:33:35","date_gmt":"2024-10-02T13:33:35","guid":{"rendered":"https:\/\/www.global-integration.com\/?p=90448"},"modified":"2026-03-03T09:19:22","modified_gmt":"2026-03-03T09:19:22","slug":"bringing-everyone-along-with-your-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/","title":{"rendered":"How do we support adoption of AI"},"content":{"rendered":"

The Diffusion of innovation model from Everett Rogers shows how a new product is taken up over time. Although it was developed to describe the take-up of consumer products, it is a useful tool for thinking about how we cand support adoption of AI and other new tools and ways of working. Sustainability comes when we reach a critical mass of people adopting the technology. .<\/p>\n

\"\"<\/p>\n

In an era of constant technology led change, digital transformation and the need to support the adoption of AI and digital transformation, the ability of our people and culture to adop<\/strong>t new technologies and to adapt <\/strong>our ways of working to incorporate them will be one of the biggest enablers, or constraints, to our success.<\/p>\n

Up to 50% of our people are likely to be in the “late majority” or “laggard” groups who change more slowly or could even be actively resistant to change.<\/p>\n

It’s unlikely to be feasible, and certainly not desirable, to get rid of half of our people so a key requirement in digital transformation is moving these groups up the curve more quickly.<\/p>\n

The strategies for engaging these different groups are different.<\/p>\n

For early adopter<\/strong>s we may just need to make things available and let them run with it. For the slower adapters we need a strategy.<\/p>\n

How do we engage the Late Majority<\/h2>\n

The late majority are more sceptical about change, they prefer tried and tested solutions.<\/p>\n

They are more likely to be influenced by the successes and momentum coming from the early majority \u2013 so keep marketing this.<\/p>\n

We need to provide social and other proofs of the technology working in their context.<\/p>\n

We need to make adoption as practical as possible. Training needs to be engaging and focus on real world application.<\/p>\n

Peer pressure from earlier adopters \/ early majority and other influencers is important but they may be put off by the innovators (Please bear this in mind if you are a young evangelist from a digital hub)<\/p>\n

How can we enrol the Laggards<\/h2>\n

The \u201claggards\u201d usually prefer traditional methods and can be averse to change and risk.<\/p>\n

They often have less contact with or input from early adopters and the early majority. It can take significant effort to change this group.<\/p>\n

They usually need significant support and communication on the why and how and may be resistant to accessing it.<\/p>\n

Traditional alternative ways of doing the work will need to be removed over time so that using the new technology becomes the only workflow option<\/p>\n

What is your plan to engage everyone?<\/h2>\n

Thinking about your team, who are likely to be the early adopters, majority and laggards at adapting to a new technology that you will be introducing?<\/p>\n

In our agile and digital training<\/a> we focus on how we can engage each group appropriately in accelerating adoption of the new tools and adapting our ways of working? A one size fits all change strategy is unlikely to work.<\/p>\n

If you found this blog thought provoking, you might find our tech accelerator<\/strong> training module useful \u2013 please get in touch<\/a><\/p>\n

Our Tech accelerator training module<\/h2>\n

New technologies are arriving constantly, get ahead of the curve by driving faster and more complete tech adoption<\/em><\/p>\n

    \n
  • Understand how adoption of technology has an impact on digital transformation and team performance<\/li>\n
  • Discover how to plan a new technology introduction to maximise adoption<\/li>\n
  • Learn to identify how different groups adopt technology in different ways<\/li>\n
  • Explore strategies for engaging each group to achieve full adoption<\/li>\n
  • Apply the techniques throughout to create a tech adoption plan for your team<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    The Diffusion of innovation model from Everett Rogers shows how a new product is taken up over time. Although it […]<\/p>\n","protected":false},"author":24,"featured_media":25719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-90448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","type-blog","training-agile-and-digital","training-cross-functional-teams","training-matrix-management"],"acf":[],"yoast_head":"\nHow do we support adoption of AI - Global Integration<\/title>\n<meta name=\"description\" content=\"How can we bring everyone on board the journey to adopt and adapt to new technology at work - even the laggards\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do we support adoption of AI\" \/>\n<meta property=\"og:description\" content=\"How can we bring everyone on board the journey to adopt and adapt to new technology at work - even the laggards\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Integration\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-02T13:33:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T09:19:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/05\/brainstorming-colleagues-communication-1374363-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevan Hall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevan Hall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/bringing-everyone-along-with-your-digital-transformation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/bringing-everyone-along-with-your-digital-transformation\\\/\"},\"author\":{\"name\":\"Kevan Hall\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/person\\\/fd1e2a46f0d9d3bf3ae0a0f06a8a113d\"},\"headline\":\"How do we support adoption of AI\",\"datePublished\":\"2024-10-02T13:33:35+00:00\",\"dateModified\":\"2026-03-03T09:19:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/bringing-everyone-along-with-your-digital-transformation\\\/\"},\"wordCount\":599,\"publisher\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/bringing-everyone-along-with-your-digital-transformation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/brainstorming-colleagues-communication-1374363-scaled.webp\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/bringing-everyone-along-with-your-digital-transformation\\\/\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/bringing-everyone-along-with-your-digital-transformation\\\/\",\"name\":\"How do we support adoption of AI - Global Integration\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/bringing-everyone-along-with-your-digital-transformation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/bringing-everyone-along-with-your-digital-transformation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/brainstorming-colleagues-communication-1374363-scaled.webp\",\"datePublished\":\"2024-10-02T13:33:35+00:00\",\"dateModified\":\"2026-03-03T09:19:22+00:00\",\"description\":\"How can we bring everyone on board the journey to adopt and adapt to new technology at work - even the laggards\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/bringing-everyone-along-with-your-digital-transformation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/bringing-everyone-along-with-your-digital-transformation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/bringing-everyone-along-with-your-digital-transformation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/brainstorming-colleagues-communication-1374363-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/brainstorming-colleagues-communication-1374363-scaled.webp\",\"width\":2560,\"height\":1706,\"caption\":\"What work should you prefer to do remotely and what\u2019s best done in the office?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/bringing-everyone-along-with-your-digital-transformation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.global-integration.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How do we support adoption of AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#website\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/\",\"name\":\"www.global-integration.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.global-integration.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#organization\",\"name\":\"Global Integration\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GI_logo_hero.webp\",\"contentUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GI_logo_hero.webp\",\"width\":312,\"height\":271,\"caption\":\"Global Integration\"},\"image\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/uk.linkedin.com\\\/company\\\/global-integration\"],\"description\":\"Global Integration are a leading global training provider specializing in matrix management, cross-functional teams, remote, virtual and hybrid working. They provide highly interactive face-to-face, virtual and online learning delivered globally\",\"email\":\"kevan@global-integation.com\",\"foundingDate\":\"1994-04-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/person\\\/fd1e2a46f0d9d3bf3ae0a0f06a8a113d\",\"name\":\"Kevan Hall\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b6c32f9ed1026c6098fd846e54e84c4758ffb64b3bb9310021dcbc6ae927162?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b6c32f9ed1026c6098fd846e54e84c4758ffb64b3bb9310021dcbc6ae927162?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b6c32f9ed1026c6098fd846e54e84c4758ffb64b3bb9310021dcbc6ae927162?s=96&d=mm&r=g\",\"caption\":\"Kevan Hall\"},\"sameAs\":[\"https:\\\/\\\/www.global-integration.com\\\/our-people\\\/kevan-hall\\\/\"],\"url\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/author\\\/kevan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How do we support adoption of AI - Global Integration","description":"How can we bring everyone on board the journey to adopt and adapt to new technology at work - even the laggards","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/","og_locale":"en_US","og_type":"article","og_title":"How do we support adoption of AI","og_description":"How can we bring everyone on board the journey to adopt and adapt to new technology at work - even the laggards","og_url":"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/","og_site_name":"Global Integration","article_published_time":"2024-10-02T13:33:35+00:00","article_modified_time":"2026-03-03T09:19:22+00:00","og_image":[{"width":2560,"height":1706,"url":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/05\/brainstorming-colleagues-communication-1374363-scaled.webp","type":"image\/jpeg"}],"author":"Kevan Hall","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kevan Hall","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/#article","isPartOf":{"@id":"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/"},"author":{"name":"Kevan Hall","@id":"https:\/\/www.global-integration.com\/#\/schema\/person\/fd1e2a46f0d9d3bf3ae0a0f06a8a113d"},"headline":"How do we support adoption of AI","datePublished":"2024-10-02T13:33:35+00:00","dateModified":"2026-03-03T09:19:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/"},"wordCount":599,"publisher":{"@id":"https:\/\/www.global-integration.com\/#organization"},"image":{"@id":"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/05\/brainstorming-colleagues-communication-1374363-scaled.webp","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/","url":"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/","name":"How do we support adoption of AI - Global Integration","isPartOf":{"@id":"https:\/\/www.global-integration.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/#primaryimage"},"image":{"@id":"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/05\/brainstorming-colleagues-communication-1374363-scaled.webp","datePublished":"2024-10-02T13:33:35+00:00","dateModified":"2026-03-03T09:19:22+00:00","description":"How can we bring everyone on board the journey to adopt and adapt to new technology at work - even the laggards","breadcrumb":{"@id":"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/#primaryimage","url":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/05\/brainstorming-colleagues-communication-1374363-scaled.webp","contentUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/05\/brainstorming-colleagues-communication-1374363-scaled.webp","width":2560,"height":1706,"caption":"What work should you prefer to do remotely and what\u2019s best done in the office?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.global-integration.com\/insights\/bringing-everyone-along-with-your-digital-transformation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.global-integration.com\/"},{"@type":"ListItem","position":2,"name":"How do we support adoption of AI"}]},{"@type":"WebSite","@id":"https:\/\/www.global-integration.com\/#website","url":"https:\/\/www.global-integration.com\/","name":"www.global-integration.com","description":"","publisher":{"@id":"https:\/\/www.global-integration.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.global-integration.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.global-integration.com\/#organization","name":"Global Integration","url":"https:\/\/www.global-integration.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.global-integration.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2026\/01\/GI_logo_hero.webp","contentUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2026\/01\/GI_logo_hero.webp","width":312,"height":271,"caption":"Global Integration"},"image":{"@id":"https:\/\/www.global-integration.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/uk.linkedin.com\/company\/global-integration"],"description":"Global Integration are a leading global training provider specializing in matrix management, cross-functional teams, remote, virtual and hybrid working. They provide highly interactive face-to-face, virtual and online learning delivered globally","email":"kevan@global-integation.com","foundingDate":"1994-04-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}},{"@type":"Person","@id":"https:\/\/www.global-integration.com\/#\/schema\/person\/fd1e2a46f0d9d3bf3ae0a0f06a8a113d","name":"Kevan Hall","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3b6c32f9ed1026c6098fd846e54e84c4758ffb64b3bb9310021dcbc6ae927162?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b6c32f9ed1026c6098fd846e54e84c4758ffb64b3bb9310021dcbc6ae927162?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b6c32f9ed1026c6098fd846e54e84c4758ffb64b3bb9310021dcbc6ae927162?s=96&d=mm&r=g","caption":"Kevan Hall"},"sameAs":["https:\/\/www.global-integration.com\/our-people\/kevan-hall\/"],"url":"https:\/\/www.global-integration.com\/insights\/author\/kevan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/posts\/90448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/comments?post=90448"}],"version-history":[{"count":0,"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/posts\/90448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/media\/25719"}],"wp:attachment":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/media?parent=90448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}