{"id":21355,"date":"2018-05-22T00:00:00","date_gmt":"2018-05-22T00:00:00","guid":{"rendered":"http:\/\/global2020prd.wpengine.com\/insights\/manage-the-digital-gap\/"},"modified":"2020-05-18T12:06:58","modified_gmt":"2020-05-18T12:06:58","slug":"manage-the-digital-gap","status":"publish","type":"post","link":"https:\/\/www.global-integration.com\/insights\/manage-the-digital-gap\/","title":{"rendered":"Manage the digital gap"},"content":{"rendered":"

A lot is being written about \u2018digital transformation\u2019 at the moment, making it hard to pick out the helpful insights from the hype.\u00a0 One essential insight that we and our clients are finding extremely helpful is that: technological change is exponential whilst human adaptability, and therefore organizational change, proceeds more slowly.\u00a0 Managing the widening gap between businesses\u2019 rate of change, individuals\u2019 adaptation and continued technological innovation is one of the key leadership challenges of the future.<\/p>\n

The widening gap<\/strong><\/p>\n

\"\"<\/p>\n

Source: Deloitte University Press (2017)<\/p>\n

Technology itself is not the constraint \u2013 it\u2019s how quickly we can encourage our people to:<\/p>\n

    \n
  1. adopt <\/strong>the technology that meets our business objective and<\/li>\n
  2. change their ways of working so that it is fully absorbed<\/strong> into day-to-day business and<\/li>\n
  3. be ready to adapt<\/strong> to the next opportunity that technology brings<\/li>\n<\/ol>\n

    To do this, we should always start with the business goal we are trying to achieve for our internal or external customers, then consider what technology might help us meet that goal \u2013 and then how to support the individual and organizational changes required.<\/p>\n

    For example, to increase ease and reduce cost of remote collaboration and communication, many businesses have introduced online meeting technology (e.g. WebEx or Skype for Business\/ Microsoft Teams).\u00a0 For individuals this has usually meant a quick online tutorial on how to use the tool. Few have truly learnt to use it effectively to create high engagement and participation online.<\/p>\n

    When your organization introduced these tools, did you communicate the business goal of adopting the technology relentlessly (or at all), did you systematically train people to use it and make sure even late adopters were pulled into using it? Did you then cut your travel budgets and change your corporate culture to reinforce remote working rather than travel and face-to-face management? Successful digital change is far more than implementing the technology.<\/p>\n

    At an organizational level, the technology has to be made available everywhere as a standard tool \u2013 but also old aspects of corporate culture like presenteeism also need to be addressed.<\/p>\n

    We helped one global FMCG roll out WebEx as a part of a larger programme to improve virtual working. In the first video-conference board meeting, when one of the Directors dialled in online, the President of the Board immediately said, \u201coh I see you didn\u2019t think this meeting was important enough to show up for\u201d. We expect he will show up in person next time and the investment in technology will have been wasted. As managers and leaders we have to think through the cultural changes required and how to provide positive alternatives for the things technology will replace \u2013 in this case the visibility and social\/ community aspects of face-to-face meetings.<\/p>\n

    Reminding people of the benefits to them and their internal\/ external customers; and keeping the focus positive rather than scaremongering will help us all build a curious mindset about new technology, and fast track our ability to develop the new skills we will require.<\/p>\n

    To find out more about how to rewire your culture and skills to thrive in a digital world, see an interactive graphic of our agile and digital leadership learning path<\/a> and module contents.<\/p>\n

     <\/p>\n

    \u00a0<\/strong><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    A lot is being written about \u2018digital transformation\u2019 at the moment, making it hard to pick out the helpful insights […]<\/p>\n","protected":false},"author":20,"featured_media":21311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","type-blog","training-agile-and-digital"],"acf":[],"yoast_head":"\nManage the digital gap - Global Integration<\/title>\n<meta name=\"description\" content=\"A lot is being written about \u2018digital transformation\u2019 at the moment, making it hard to pick out the helpful insights from the hype.\u00a0 One essential insight\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.global-integration.com\/insights\/manage-the-digital-gap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manage the digital gap\" \/>\n<meta property=\"og:description\" content=\"A lot is being written about \u2018digital transformation\u2019 at the moment, making it hard to pick out the helpful insights from the hype.\u00a0 One essential insight\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.global-integration.com\/insights\/manage-the-digital-gap\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Integration\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-22T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-18T12:06:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/03\/shutterstock_383457076-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Debbie Marshall-Lee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Debbie Marshall-Lee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/manage-the-digital-gap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/manage-the-digital-gap\\\/\"},\"author\":{\"name\":\"Debbie Marshall-Lee\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/person\\\/1fa12bfdb63cb06a915dc1478d791465\"},\"headline\":\"Manage the digital gap\",\"datePublished\":\"2018-05-22T00:00:00+00:00\",\"dateModified\":\"2020-05-18T12:06:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/manage-the-digital-gap\\\/\"},\"wordCount\":533,\"publisher\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/manage-the-digital-gap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/shutterstock_383457076-scaled.webp\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/manage-the-digital-gap\\\/\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/manage-the-digital-gap\\\/\",\"name\":\"Manage the digital gap - 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