{"id":21352,"date":"2018-04-30T00:00:00","date_gmt":"2018-04-30T00:00:00","guid":{"rendered":"http:\/\/global2020prd.wpengine.com\/insights\/will-digital-really-happen-to-us\/"},"modified":"2020-05-11T09:43:55","modified_gmt":"2020-05-11T09:43:55","slug":"will-digital-really-happen-to-us","status":"publish","type":"post","link":"https:\/\/www.global-integration.com\/insights\/will-digital-really-happen-to-us\/","title":{"rendered":"Will digital really happen to us?"},"content":{"rendered":"

Whilst there is definitely a fair degree of hype, the thinking is now, \u2018how do we achieve results in a digital world?\u2019 rather than \u2018should we bother?\u2019 \u2013 with 47% of global decision-makers believing their current business model will be obsolete<\/a> by as soon as 2020, according to a recent study by Harvard Business Review.<\/p>\n

Not everyone can have a disruptive model and industry incumbents often have other large advantages such as huge distribution networks and world-renowned brands.\u00a0 Research by McKinsey across industries has demonstrated that whilst disruptive strategies are the most effective response to intense digitization, \u2018superfast-follower strategy\u2019 coupled with excellent digital execution are the next best thing<\/a>.<\/p>\n

Note it does have to be \u2018super-fast\u2019 \u2013 McKinsey found that the fastest followers enjoyed 12.3% revenue growth over a three-year period<\/a>, which was nearly double that of companies who played it safe with average reactions to digital competition (see figure 1 below).<\/p>\n

\"\"<\/p>\n

Figure 1: Impact of industry digitization on incumbent\u2019s 3-year revenue growth<\/p>\n

Once incumbents do get their digital act together they can be very dangerous \u2013 with McKinsey finding that incumbents moving boldly command on average a 20% share of markets being digitized, compared to only 5% for digital natives \u2018on the prowl\u2019.<\/p>\n

Digital mindset vs digital victim<\/strong><\/p>\n

Even for a CEO there\u2019s 25% of their role that could be automated using current technology<\/a>, such as analysing reports.\u00a0 Those that work doing predictable physical roles could see up to 81% of their current work done by machines.<\/p>\n

It\u2019s natural to feel \u2018ahh this is all happening too quickly, and I don\u2019t know where to start, or what this means for me and my role\u2019. Yet the advent of digital work should be a positive thing for most of us. For many, technology will automate the more routine parts of our jobs and augment the more cerebral parts, leading to what will hopefully be more interesting work.<\/p>\n

Indeed, employees in companies who are successfully undergoing a company-wide digital transformation are three times more likely to feel engaged<\/a> than those who aren\u2019t, according to the recent study with 3,000 executives in 17 regions around the world by SAP and Oxford Economics.\u00a0 So let\u2019s make sure we and our teams land on the positive side of the digital divide, rather than getting left behind.\u00a0 Digital isn\u2019t just a new department – it\u2019s something everyone needs to be involved in.<\/p>\n

To find out more about how to rewire your culture and skills to thrive in a digital world, download our new digital white paper here<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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