{"id":21351,"date":"2018-04-27T00:00:00","date_gmt":"2018-04-27T00:00:00","guid":{"rendered":"http:\/\/global2020prd.wpengine.com\/insights\/digital-culture-trumps-digital-technology\/"},"modified":"2022-04-29T11:49:22","modified_gmt":"2022-04-29T11:49:22","slug":"digital-culture-trumps-digital-technology","status":"publish","type":"post","link":"https:\/\/www.global-integration.com\/insights\/digital-culture-trumps-digital-technology\/","title":{"rendered":"Digital culture trumps digital technology"},"content":{"rendered":"

Research shows that it actually doesn\u2019t matter which specific technology you choose to use in your digital transformation – so long as it will help you achieve your strategic goals.\u00a0 What\u2019s much more important for success is the culture of the organization that you try to implement it in.<\/p>\n

So say the results of MIT\u2019s survey in collaboration with Deloitte of 4,800 executives and managers from organizations of different sizes in 129 countries and 27 industries. They split companies into low and high digital maturity by industry and there was far less difference than they expected in the types of digital technologies implemented. What was different was their strategy, culture and talent development[1]<\/a>.<\/p>\n

In another study, McKinsey found that \u201ccompanies can lose up to 85% of the potential value of a digital transformation<\/a> if they don\u2019t ensure that their organizational culture changes to a digital culture: one that is customer centric, project-based, focused on speed and continuous learning\u201d.<\/p>\n

Yet culture, skills and mindset are often forgotten or ignored as they are harder to change than an IT system. So our particular contribution to the developing field, and the focus of our new white paper, is what key people skills, mindset and culture do we need to flourish in a digital world?<\/strong>\u00a0 How can we improve the internal collaboration of the teams that are trying to deliver this new customer experience \u2013 and every other part of the business chain?<\/p>\n

One standout example of a company that is exceling at both providing a fantastic digital experience for customers and finessing internal digital ways of working is Amazon (currently netting Jeff Bezos $36,000 a minute, so they must be doing something right).\u00a0 Amazon have used technology to reimagine themselves from an online book store to the biggest store on earth for customers in terms of range of goods and value for money.\u00a0 They\u2019ve also developed an extremely sleek way of managing internal logistics so that they can execute on orders with astonishing speed \u2013 and at huge scale.<\/p>\n

Not all companies or people are born digital like Amazon, but all need to build a digital mindset and skill set to survive and then thrive.<\/p>\n

Check out an integrated graphic on our agile & digital leadership learning path and training module contents<\/a>.<\/p>\n

[1]<\/a> Kane, G., Palmer, D., Phillips, AN., Kiron, D. (2015)\u00a0Is Your Business Ready for a Digital Future? MIT Sloan Management Review, Cambridge<\/strong>56.4(Summer) 37-44.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Research shows that it actually doesn\u2019t matter which specific technology you choose to use in your digital transformation – so […]<\/p>\n","protected":false},"author":20,"featured_media":24073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","type-blog","training-agile-and-digital"],"acf":[],"yoast_head":"\nDigital culture trumps digital technology - Global Integration<\/title>\n<meta name=\"description\" content=\"Corporate culture is more improtnt than tedchnology in sucessful digital transformation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.global-integration.com\/insights\/digital-culture-trumps-digital-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital culture trumps digital technology\" \/>\n<meta property=\"og:description\" content=\"Corporate culture is more improtnt than tedchnology in sucessful digital transformation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.global-integration.com\/insights\/digital-culture-trumps-digital-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Integration\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-27T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-29T11:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/04\/cross-cultural.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Debbie Marshall-Lee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Debbie Marshall-Lee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/digital-culture-trumps-digital-technology\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/digital-culture-trumps-digital-technology\\\/\"},\"author\":{\"name\":\"Debbie Marshall-Lee\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/person\\\/1fa12bfdb63cb06a915dc1478d791465\"},\"headline\":\"Digital culture trumps digital technology\",\"datePublished\":\"2018-04-27T00:00:00+00:00\",\"dateModified\":\"2022-04-29T11:49:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/digital-culture-trumps-digital-technology\\\/\"},\"wordCount\":406,\"publisher\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/digital-culture-trumps-digital-technology\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/cross-cultural.webp\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/digital-culture-trumps-digital-technology\\\/\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/digital-culture-trumps-digital-technology\\\/\",\"name\":\"Digital culture trumps digital technology - 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