{"id":21349,"date":"2018-04-27T00:00:00","date_gmt":"2018-04-27T00:00:00","guid":{"rendered":"http:\/\/global2020prd.wpengine.com\/insights\/new-white-paper-digital-transformation-new-ways-of-working\/"},"modified":"2020-09-30T14:55:22","modified_gmt":"2020-09-30T14:55:22","slug":"new-white-paper-digital-transformation-new-ways-of-working","status":"publish","type":"post","link":"https:\/\/www.global-integration.com\/insights\/new-white-paper-digital-transformation-new-ways-of-working\/","title":{"rendered":"New white paper – Digital transformation: new ways of working"},"content":{"rendered":"

We\u2019re delighted to announce the launch of our new white paper that sets out how to rewire your culture and skills to survive and thrive in a digital world.<\/p>\n

Forrester predicts<\/a> that by 2020, businesses using Artificial Intelligence (AI) will steal $1.2 trillion per year from their less digitally advanced competitors.\u00a0 In a large study by SAP<\/a> supported by Oxford Economics of 3,000 executives in 17 global regions across a variety of industries, the 100 companies that had undergone the greatest digital transformation reported increased profitability and market share (see figure 1).<\/p>\n

 <\/p>\n

\"\"<\/p>\n

So \u2018digital\u2019 is not something that we can ignore.<\/p>\n

What is digital?<\/strong><\/p>\n

At Global Integration we summarize \u2018digital\u2019 as using technology to:<\/p>\n

    \n
  1. Reimagine and redesign the customer experience from start to finish (this could include totally new customers, services and markets)<\/li>\n
  2. Transform internal processes, culture and ways of working<\/li>\n
  3. Combine the two to re-envision business models<\/li>\n<\/ol>\n

    Most organizations beginning their digital journey are putting the majority of their effort and attention into point 1 \u2013 improving the customer experience. For example, Nike gave itself the goal of becoming a \u2018fitness and lifestyle\u2019 brand rather than just a sportswear maker and has successfully done so by increasing customer engagement through introducing mobile fitness apps and building social media communities.<\/p>\n

    However, key to sustained digital success is also point 2 \u2013 without a corresponding change in ways of working and culture, we will never be able to fulfil our dream of a new exceptional digital customer journey. \u00a0This is the focus of our white paper. \u00a0The good news is that whilst new digital ways of working may seem less sexy than new digital marketing initiatives, they are harder for competitors to understand and copy.<\/p>\n

    To support you in this mission we have reviewed the latest thinking from over 50 consulting reports, management studies and the few academic papers that have been published yet on this topic.\u00a0 We\u2019ve combined these with our 20+ years\u2019 experience helping the world\u2019s top international organizations introduce new ways of working for virtual, matrix and other forms of increasingly connected organizations. As we show in our white paper, \u2018digital\u2019 is the next natural step in this journey.<\/p>\n

    In the spirit of constant experimentation (more on this later), we present this white paper as our \u2018minimal viable product\u2019 – the first round of many iterations to come.\u00a0 In a constantly changing digital environment, this is our best effort at sharing what our research has identified as the most important mindsets, skills and culture to succeed in a digital world.\u00a0 But we would love to hear your thoughts and experiences, and refine our thinking with you. As always our contribution is intended to be practical – we are not evangelists for a particular technology or starry eyed optimists.<\/p>\n

    So to find out more about how to rewire your culture and skills to thrive in a digital world, download our new digital white paper here.<\/a><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

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