{"id":20826,"date":"2013-03-08T00:00:00","date_gmt":"2013-03-08T00:00:00","guid":{"rendered":"http:\/\/global2020prd.wpengine.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/"},"modified":"2020-03-21T08:24:27","modified_gmt":"2020-03-21T08:24:27","slug":"who-invented-the-term-dogfooding-was-it-me","status":"publish","type":"post","link":"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/","title":{"rendered":"Who invented the term dogfooding \u2013 was it me?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-10713\" alt=\"Cartoon dog food can &quot;Kevans Matrix Management Mix&quot;\" src=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2013\/03\/Kevans-matrix-management-mix-sml1-257x330.jpg\" width=\"257\" height=\"330\" \/>In the mid-90&#8217;s, I ran a series of virtual team training programs for the Microsoft IT function in Europe. As someone who used to work for an FMCG company who made pet food, \u00a0I used to tell the story about how, at the end of out factory tour, we would taste our own product to ensure quality. (Its quite safe and reasonably tasty).<\/p>\n<p>I usually added the gag that you could tell the testers because they had beautiful shiny hair, but slightly damp noses!<\/p>\n<p>A couple of years later when I came back to Microsoft, people were using the term <em>&#8216;dogfooding&#8217;<\/em> to mean consuming your own product first before sharing it with customers. I asked them where it came from, but no one could remember and I always wondered if it was me.<\/p>\n<p>I saw the term used again recently in an article and it reminded me of the story.<\/p>\n<p>So &#8211; \u00a0to satisfy my curiosity &#8211; does anyone else know how the term came into the technology industry, and can they claim to have spotted it before about 1995.<\/p>\n<p>If it was\u00a0 me, I heartily apologize for introducing the phrase. It was meant innocently!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the mid-90&#8217;s, I ran a series of virtual team training programs for the Microsoft IT function in Europe. As [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20826","post","type-post","status-publish","format-standard","hentry","type-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Who invented the term dogfooding \u2013 was it me? - Global Integration<\/title>\n<meta name=\"description\" content=\"In the mid-90&#039;s, I ran a series of virtual team training programs for the Microsoft IT function in Europe. As someone who used to work for an FMCG company\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who invented the term dogfooding \u2013 was it me?\" \/>\n<meta property=\"og:description\" content=\"In the mid-90&#039;s, I ran a series of virtual team training programs for the Microsoft IT function in Europe. As someone who used to work for an FMCG company\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Integration\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-08T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-21T08:24:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2013\/03\/Kevans-matrix-management-mix-sml1-257x330.jpg\" \/>\n<meta name=\"author\" content=\"Kevan Hall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevan Hall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/who-invented-the-term-dogfooding-was-it-me\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/who-invented-the-term-dogfooding-was-it-me\\\/\"},\"author\":{\"name\":\"Kevan Hall\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/person\\\/3ad6577af9c33612e410fbcdc3ff2a9a\"},\"headline\":\"Who invented the term dogfooding \u2013 was it me?\",\"datePublished\":\"2013-03-08T00:00:00+00:00\",\"dateModified\":\"2020-03-21T08:24:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/who-invented-the-term-dogfooding-was-it-me\\\/\"},\"wordCount\":204,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/who-invented-the-term-dogfooding-was-it-me\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/Kevans-matrix-management-mix-sml1-257x330.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/who-invented-the-term-dogfooding-was-it-me\\\/\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/who-invented-the-term-dogfooding-was-it-me\\\/\",\"name\":\"Who invented the term dogfooding \u2013 was it me? - Global Integration\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/who-invented-the-term-dogfooding-was-it-me\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/who-invented-the-term-dogfooding-was-it-me\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/Kevans-matrix-management-mix-sml1-257x330.jpg\",\"datePublished\":\"2013-03-08T00:00:00+00:00\",\"dateModified\":\"2020-03-21T08:24:27+00:00\",\"description\":\"In the mid-90's, I ran a series of virtual team training programs for the Microsoft IT function in Europe. As someone who used to work for an FMCG company\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/who-invented-the-term-dogfooding-was-it-me\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/who-invented-the-term-dogfooding-was-it-me\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/who-invented-the-term-dogfooding-was-it-me\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/Kevans-matrix-management-mix-sml1-257x330.jpg\",\"contentUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/Kevans-matrix-management-mix-sml1-257x330.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/who-invented-the-term-dogfooding-was-it-me\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.global-integration.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Who invented the term dogfooding \u2013 was it me?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#website\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/\",\"name\":\"www.global-integration.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.global-integration.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#organization\",\"name\":\"Global Integration\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GI_logo_hero.webp\",\"contentUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GI_logo_hero.webp\",\"width\":312,\"height\":271,\"caption\":\"Global Integration\"},\"image\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/uk.linkedin.com\\\/company\\\/global-integration\"],\"description\":\"Global Integration are a leading global training provider specializing in matrix management, cross-functional teams, remote, virtual and hybrid working. They provide highly interactive face-to-face, virtual and online learning delivered globally\",\"email\":\"kevan@global-integation.com\",\"foundingDate\":\"1994-04-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/person\\\/3ad6577af9c33612e410fbcdc3ff2a9a\",\"name\":\"Kevan Hall\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"Kevan Hall\"},\"url\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/author\\\/kevan-hall\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Who invented the term dogfooding \u2013 was it me? - Global Integration","description":"In the mid-90's, I ran a series of virtual team training programs for the Microsoft IT function in Europe. As someone who used to work for an FMCG company","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/","og_locale":"en_US","og_type":"article","og_title":"Who invented the term dogfooding \u2013 was it me?","og_description":"In the mid-90's, I ran a series of virtual team training programs for the Microsoft IT function in Europe. As someone who used to work for an FMCG company","og_url":"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/","og_site_name":"Global Integration","article_published_time":"2013-03-08T00:00:00+00:00","article_modified_time":"2020-03-21T08:24:27+00:00","og_image":[{"url":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2013\/03\/Kevans-matrix-management-mix-sml1-257x330.jpg","type":"","width":"","height":""}],"author":"Kevan Hall","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kevan Hall","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/#article","isPartOf":{"@id":"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/"},"author":{"name":"Kevan Hall","@id":"https:\/\/www.global-integration.com\/#\/schema\/person\/3ad6577af9c33612e410fbcdc3ff2a9a"},"headline":"Who invented the term dogfooding \u2013 was it me?","datePublished":"2013-03-08T00:00:00+00:00","dateModified":"2020-03-21T08:24:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/"},"wordCount":204,"commentCount":0,"publisher":{"@id":"https:\/\/www.global-integration.com\/#organization"},"image":{"@id":"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/#primaryimage"},"thumbnailUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2013\/03\/Kevans-matrix-management-mix-sml1-257x330.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/","url":"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/","name":"Who invented the term dogfooding \u2013 was it me? - Global Integration","isPartOf":{"@id":"https:\/\/www.global-integration.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/#primaryimage"},"image":{"@id":"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/#primaryimage"},"thumbnailUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2013\/03\/Kevans-matrix-management-mix-sml1-257x330.jpg","datePublished":"2013-03-08T00:00:00+00:00","dateModified":"2020-03-21T08:24:27+00:00","description":"In the mid-90's, I ran a series of virtual team training programs for the Microsoft IT function in Europe. As someone who used to work for an FMCG company","breadcrumb":{"@id":"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/#primaryimage","url":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2013\/03\/Kevans-matrix-management-mix-sml1-257x330.jpg","contentUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2013\/03\/Kevans-matrix-management-mix-sml1-257x330.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.global-integration.com\/insights\/who-invented-the-term-dogfooding-was-it-me\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.global-integration.com\/"},{"@type":"ListItem","position":2,"name":"Who invented the term dogfooding \u2013 was it me?"}]},{"@type":"WebSite","@id":"https:\/\/www.global-integration.com\/#website","url":"https:\/\/www.global-integration.com\/","name":"www.global-integration.com","description":"","publisher":{"@id":"https:\/\/www.global-integration.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.global-integration.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.global-integration.com\/#organization","name":"Global Integration","url":"https:\/\/www.global-integration.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.global-integration.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2026\/01\/GI_logo_hero.webp","contentUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2026\/01\/GI_logo_hero.webp","width":312,"height":271,"caption":"Global Integration"},"image":{"@id":"https:\/\/www.global-integration.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/uk.linkedin.com\/company\/global-integration"],"description":"Global Integration are a leading global training provider specializing in matrix management, cross-functional teams, remote, virtual and hybrid working. They provide highly interactive face-to-face, virtual and online learning delivered globally","email":"kevan@global-integation.com","foundingDate":"1994-04-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}},{"@type":"Person","@id":"https:\/\/www.global-integration.com\/#\/schema\/person\/3ad6577af9c33612e410fbcdc3ff2a9a","name":"Kevan Hall","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Kevan Hall"},"url":"https:\/\/www.global-integration.com\/insights\/author\/kevan-hall\/"}]}},"_links":{"self":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/posts\/20826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/comments?post=20826"}],"version-history":[{"count":0,"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/posts\/20826\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/media?parent=20826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}