{"id":20736,"date":"2012-10-09T00:00:00","date_gmt":"2012-10-09T00:00:00","guid":{"rendered":"http:\/\/global2020prd.wpengine.com\/insights\/matrix-management-specialists-and-generalists\/"},"modified":"2025-12-08T15:49:45","modified_gmt":"2025-12-08T15:49:45","slug":"matrix-management-specialists-and-generalists","status":"publish","type":"post","link":"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/","title":{"rendered":"Matrix management specialists and generalists."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-8084\" title=\"crystal ball small\" alt=\"\" src=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2012\/10\/crystal-ball-small1.jpg\" width=\"241\" height=\"180\" \/><\/p>\n<h3 class=\"title title--h4 title--purple\">Eight trends in matrix management #2. Specialists and generalists.<\/h3>\n<p>As matrix management and matrix working connects people across the traditional functional boundaries, it increases the need for people to work across specialisms.<\/p>\n<p>At the same time, as organizations become larger and more complex, there is a tendency for a growth in the need for specialist roles. A successful matrix organization needs both.<\/p>\n<blockquote><p><em>As the science in our products becomes ever deeper, knowledge in R&amp;D is becoming increasingly specialized. People are dedicating their careers to relatively narrow niches and developing really deep expertise. We need this expertise to continue to develop products and really innovative approaches. However, we are also seeing the need to integrate across these different specializations \u2013 to combine perspectives and to connect seemingly unrelated discoveries and ideas. A lot of innovation comes from cross fertilising specialist fields.<\/em><strong> <\/strong><\/p><\/blockquote>\n<p style=\"text-align: right;\"><strong>R&amp;D Director, Pharmaceuticals, USA.<\/strong><\/p>\n<blockquote><p><em>In HR we have adopted the &#8216;Ulrich model&#8217;, which is a combination of business partners, specialists and service centres. The specialists include functional experts in areas like learning and development, compensation and benefits and organization development. <\/em><\/p>\n<p><em>The service centres handle the transactional activities and routine questions such as employee questions on benefits, etc\u2026 <\/em><\/p>\n<p><em>The business partners are effectively account managers, who manage the relationship between the particular part of the business they are dedicated to and these specialist functions.<\/em><\/p><\/blockquote>\n<p style=\"text-align: right;\"><strong>HR VP, Industrials, Malaysia<\/strong>.<\/p>\n<p>The Ulrich model \u2013 named after Dave Ulrich Professor at the Ross School of Business, University of Michigan &#8211; effectively creates an internal matrix management set up within the HR function enabling external users to have a single point of contact and using the business partners to manage the internal complexities of HR. This approach may also work for other specialist functions.<\/p>\n<blockquote><p><em>We try to have a mixture of career functional specialists and people spending a couple of years here on assignment. This gives us a great network around the organization and also means that a lot of people have a pretty good understanding of how our function works. We tend to get high potentials in from other functions who are developing general management careers, which also helps with the credibility of HR.<\/em><\/p><\/blockquote>\n<p style=\"text-align: right;\"><strong>HR Director FMCG<\/strong><\/p>\n<p>The ability to attract, motivate and develop both specialists and generalists will be an important element of matrix management success. Both groups will need to develop strong matrix management skills, and the ability to both collaborate in matrix teams <em>and<\/em> be successful as individual contributors in this new, more complex environment.<\/p>\n<p><em>This post is part of the <a title=\"Matrix management trends\" href=\"https:\/\/www.global-integration.com\/blog\/eight-matrix-management-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">Eight Trends in Matrix Management series<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"title title--h4 title--purple\">Why not&#8230;..?<\/h3>\n<ul>\n<li>Join our LinkedIn matrix management group. On most devices there&#8217;s a handy link to the right of this page.<\/li>\n<li>Find out more about&#8230;.<\/li>\n<\/ul>\n<p>&#8230;\u00a0<a title=\"matrix management\" href=\"https:\/\/www.global-integration.com\/matrix-management-training\/\" target=\"_blank\" rel=\"noopener noreferrer\">matrix management<\/a><\/p>\n<p>&#8230; <a title=\"matrix teams\" href=\"https:\/\/www.global-integration.com\/matrix-management\/matrix-teams\/\" target=\"_blank\" rel=\"noopener noreferrer\">matrix teams<\/a><\/p>\n<p>&#8230; <a title=\"personal effectiveness\" href=\"https:\/\/www.global-integration.com\/matrix-working\/\" target=\"_blank\" rel=\"noopener noreferrer\">personal effectiveness in a matrix<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eight trends in matrix management #2. Specialists and generalists. As matrix management and matrix working connects people across the traditional [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20736","post","type-post","status-publish","format-standard","hentry","type-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Matrix management specialists and generalists. - Global Integration<\/title>\n<meta name=\"description\" content=\"Eight trends in matrix management #2. Specialists and generalists. As matrix management and matrix working connects people across the traditional\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matrix management specialists and generalists.\" \/>\n<meta property=\"og:description\" content=\"Eight trends in matrix management #2. Specialists and generalists. As matrix management and matrix working connects people across the traditional\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Integration\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-09T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-08T15:49:45+00:00\" \/>\n<meta name=\"author\" content=\"Kevan Hall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevan Hall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/matrix-management-specialists-and-generalists\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/matrix-management-specialists-and-generalists\\\/\"},\"author\":{\"name\":\"Kevan Hall\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/person\\\/3ad6577af9c33612e410fbcdc3ff2a9a\"},\"headline\":\"Matrix management specialists and generalists.\",\"datePublished\":\"2012-10-09T00:00:00+00:00\",\"dateModified\":\"2025-12-08T15:49:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/matrix-management-specialists-and-generalists\\\/\"},\"wordCount\":469,\"publisher\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/matrix-management-specialists-and-generalists\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2012\\\/10\\\/crystal-ball-small1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/matrix-management-specialists-and-generalists\\\/\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/matrix-management-specialists-and-generalists\\\/\",\"name\":\"Matrix management specialists and generalists. - Global Integration\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/matrix-management-specialists-and-generalists\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/matrix-management-specialists-and-generalists\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2012\\\/10\\\/crystal-ball-small1.jpg\",\"datePublished\":\"2012-10-09T00:00:00+00:00\",\"dateModified\":\"2025-12-08T15:49:45+00:00\",\"description\":\"Eight trends in matrix management #2. Specialists and generalists. As matrix management and matrix working connects people across the traditional\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/matrix-management-specialists-and-generalists\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/matrix-management-specialists-and-generalists\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/matrix-management-specialists-and-generalists\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/matrix-management-specialists-and-generalists\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.global-integration.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Matrix management specialists and generalists.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#website\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/\",\"name\":\"www.global-integration.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.global-integration.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#organization\",\"name\":\"Global Integration\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GI_logo_hero.webp\",\"contentUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GI_logo_hero.webp\",\"width\":312,\"height\":271,\"caption\":\"Global Integration\"},\"image\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/uk.linkedin.com\\\/company\\\/global-integration\"],\"description\":\"Global Integration are a leading global training provider specializing in matrix management, cross-functional teams, remote, virtual and hybrid working. They provide highly interactive face-to-face, virtual and online learning delivered globally\",\"email\":\"kevan@global-integation.com\",\"foundingDate\":\"1994-04-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/person\\\/3ad6577af9c33612e410fbcdc3ff2a9a\",\"name\":\"Kevan Hall\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"Kevan Hall\"},\"url\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/author\\\/kevan-hall\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Matrix management specialists and generalists. - Global Integration","description":"Eight trends in matrix management #2. Specialists and generalists. As matrix management and matrix working connects people across the traditional","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/","og_locale":"en_US","og_type":"article","og_title":"Matrix management specialists and generalists.","og_description":"Eight trends in matrix management #2. Specialists and generalists. As matrix management and matrix working connects people across the traditional","og_url":"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/","og_site_name":"Global Integration","article_published_time":"2012-10-09T00:00:00+00:00","article_modified_time":"2025-12-08T15:49:45+00:00","author":"Kevan Hall","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kevan Hall","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/#article","isPartOf":{"@id":"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/"},"author":{"name":"Kevan Hall","@id":"https:\/\/www.global-integration.com\/#\/schema\/person\/3ad6577af9c33612e410fbcdc3ff2a9a"},"headline":"Matrix management specialists and generalists.","datePublished":"2012-10-09T00:00:00+00:00","dateModified":"2025-12-08T15:49:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/"},"wordCount":469,"publisher":{"@id":"https:\/\/www.global-integration.com\/#organization"},"image":{"@id":"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/#primaryimage"},"thumbnailUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2012\/10\/crystal-ball-small1.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/","url":"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/","name":"Matrix management specialists and generalists. - Global Integration","isPartOf":{"@id":"https:\/\/www.global-integration.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/#primaryimage"},"image":{"@id":"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/#primaryimage"},"thumbnailUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2012\/10\/crystal-ball-small1.jpg","datePublished":"2012-10-09T00:00:00+00:00","dateModified":"2025-12-08T15:49:45+00:00","description":"Eight trends in matrix management #2. Specialists and generalists. As matrix management and matrix working connects people across the traditional","breadcrumb":{"@id":"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.global-integration.com\/insights\/matrix-management-specialists-and-generalists\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.global-integration.com\/"},{"@type":"ListItem","position":2,"name":"Matrix management specialists and generalists."}]},{"@type":"WebSite","@id":"https:\/\/www.global-integration.com\/#website","url":"https:\/\/www.global-integration.com\/","name":"www.global-integration.com","description":"","publisher":{"@id":"https:\/\/www.global-integration.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.global-integration.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.global-integration.com\/#organization","name":"Global Integration","url":"https:\/\/www.global-integration.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.global-integration.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2026\/01\/GI_logo_hero.webp","contentUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2026\/01\/GI_logo_hero.webp","width":312,"height":271,"caption":"Global Integration"},"image":{"@id":"https:\/\/www.global-integration.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/uk.linkedin.com\/company\/global-integration"],"description":"Global Integration are a leading global training provider specializing in matrix management, cross-functional teams, remote, virtual and hybrid working. They provide highly interactive face-to-face, virtual and online learning delivered globally","email":"kevan@global-integation.com","foundingDate":"1994-04-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}},{"@type":"Person","@id":"https:\/\/www.global-integration.com\/#\/schema\/person\/3ad6577af9c33612e410fbcdc3ff2a9a","name":"Kevan Hall","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Kevan Hall"},"url":"https:\/\/www.global-integration.com\/insights\/author\/kevan-hall\/"}]}},"_links":{"self":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/posts\/20736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/comments?post=20736"}],"version-history":[{"count":0,"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/posts\/20736\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/media?parent=20736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}