{"id":20422,"date":"2019-02-07T00:00:00","date_gmt":"2019-02-07T00:00:00","guid":{"rendered":"http:\/\/global2020prd.wpengine.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/"},"modified":"2020-10-28T16:16:38","modified_gmt":"2020-10-28T16:16:38","slug":"life-in-a-matrix-podcast-global-account-management-episode-7","status":"publish","type":"post","link":"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/","title":{"rendered":"Life in a Matrix Podcast: Global Account Management (Episode 7)"},"content":{"rendered":"<p>In this podcast Kevan Hall, CEO of <a href=\"https:\/\/www.global-integration.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Global Integration<\/a>, discusses global account management. \u00a0Global account management has become common in large global organizations and their suppliers but it represents a real step up in complexity from national accounts or other local key accounts management.<\/p>\n<p>Global accounts managers need to be able to cope with complex customers, manage the complexity of their own organizations (which can be harder) and deliver service and sales through matrix and virtual teams &#8211; often without traditional hierarchical authority.<\/p>\n<p>A lot of global account management training focuses on sales ability but we also need to recognize and build the new skill levels required for this additional level of business complexity. In this podcast Kevan talks about what makes a global account and what are the key drivers of complexity in managing complex global account teams.<\/p>\n<p>The podcasts dates from 2010 so, although the themes are still relevant, please also see see our updated <a href=\"https:\/\/www.global-integration.com\/virtual-teams-training\/global-account-management-training\/\">interactive learning path on global account management here<\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2008\/06\/podcastlogo90.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-115 aligncenter\" title=\"podcastlogo90\" src=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2008\/06\/podcastlogo90.jpg\" alt=\"\" \/><\/a><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-20422-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/10\/7-Managing-global-accounts-Life-in-a-Matrix.mp3?_=1\" \/><a href=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/10\/7-Managing-global-accounts-Life-in-a-Matrix.mp3\">https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/10\/7-Managing-global-accounts-Life-in-a-Matrix.mp3<\/a><\/audio>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>Life in a Matrix Podcast: Global Account Management<\/p>\n","protected":false},"author":4,"featured_media":26238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","type-blog","training-virtual-teams"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Life in a Matrix Podcast: Global Account Management (Episode 7) - Global Integration<\/title>\n<meta name=\"description\" content=\"Podcast on global account management skills and challenges\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Life in a Matrix Podcast: Global Account Management (Episode 7)\" \/>\n<meta property=\"og:description\" content=\"Podcast on global account management skills and challenges\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Integration\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-07T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-28T16:16:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/06\/video-conf-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevan Hall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevan Hall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/life-in-a-matrix-podcast-global-account-management-episode-7\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/life-in-a-matrix-podcast-global-account-management-episode-7\\\/\"},\"author\":{\"name\":\"Kevan Hall\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/person\\\/3ad6577af9c33612e410fbcdc3ff2a9a\"},\"headline\":\"Life in a Matrix Podcast: Global Account Management (Episode 7)\",\"datePublished\":\"2019-02-07T00:00:00+00:00\",\"dateModified\":\"2020-10-28T16:16:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/life-in-a-matrix-podcast-global-account-management-episode-7\\\/\"},\"wordCount\":184,\"publisher\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/life-in-a-matrix-podcast-global-account-management-episode-7\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/video-conf-jpg.webp\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/life-in-a-matrix-podcast-global-account-management-episode-7\\\/\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/life-in-a-matrix-podcast-global-account-management-episode-7\\\/\",\"name\":\"Life in a Matrix Podcast: Global Account Management (Episode 7) - Global Integration\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/life-in-a-matrix-podcast-global-account-management-episode-7\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/life-in-a-matrix-podcast-global-account-management-episode-7\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/video-conf-jpg.webp\",\"datePublished\":\"2019-02-07T00:00:00+00:00\",\"dateModified\":\"2020-10-28T16:16:38+00:00\",\"description\":\"Podcast on global account management skills and challenges\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/life-in-a-matrix-podcast-global-account-management-episode-7\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/life-in-a-matrix-podcast-global-account-management-episode-7\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/life-in-a-matrix-podcast-global-account-management-episode-7\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/video-conf-jpg.webp\",\"contentUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/video-conf-jpg.webp\",\"width\":7952,\"height\":5304,\"caption\":\"colleagues discussing during video conference in meeting room Rio de Janeiro, Brazil\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/life-in-a-matrix-podcast-global-account-management-episode-7\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.global-integration.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Life in a Matrix Podcast: Global Account Management (Episode 7)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#website\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/\",\"name\":\"www.global-integration.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.global-integration.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#organization\",\"name\":\"Global Integration\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GI_logo_hero.webp\",\"contentUrl\":\"https:\\\/\\\/www.global-integration.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GI_logo_hero.webp\",\"width\":312,\"height\":271,\"caption\":\"Global Integration\"},\"image\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/uk.linkedin.com\\\/company\\\/global-integration\"],\"description\":\"Global Integration are a leading global training provider specializing in matrix management, cross-functional teams, remote, virtual and hybrid working. They provide highly interactive face-to-face, virtual and online learning delivered globally\",\"email\":\"kevan@global-integation.com\",\"foundingDate\":\"1994-04-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/person\\\/3ad6577af9c33612e410fbcdc3ff2a9a\",\"name\":\"Kevan Hall\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"Kevan Hall\"},\"url\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/author\\\/kevan-hall\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Life in a Matrix Podcast: Global Account Management (Episode 7) - Global Integration","description":"Podcast on global account management skills and challenges","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/","og_locale":"en_US","og_type":"article","og_title":"Life in a Matrix Podcast: Global Account Management (Episode 7)","og_description":"Podcast on global account management skills and challenges","og_url":"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/","og_site_name":"Global Integration","article_published_time":"2019-02-07T00:00:00+00:00","article_modified_time":"2020-10-28T16:16:38+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/06\/video-conf-1024x683.jpg","type":"image\/jpeg"}],"author":"Kevan Hall","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kevan Hall","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/#article","isPartOf":{"@id":"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/"},"author":{"name":"Kevan Hall","@id":"https:\/\/www.global-integration.com\/#\/schema\/person\/3ad6577af9c33612e410fbcdc3ff2a9a"},"headline":"Life in a Matrix Podcast: Global Account Management (Episode 7)","datePublished":"2019-02-07T00:00:00+00:00","dateModified":"2020-10-28T16:16:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/"},"wordCount":184,"publisher":{"@id":"https:\/\/www.global-integration.com\/#organization"},"image":{"@id":"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/#primaryimage"},"thumbnailUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/06\/video-conf-jpg.webp","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/","url":"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/","name":"Life in a Matrix Podcast: Global Account Management (Episode 7) - Global Integration","isPartOf":{"@id":"https:\/\/www.global-integration.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/#primaryimage"},"image":{"@id":"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/#primaryimage"},"thumbnailUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/06\/video-conf-jpg.webp","datePublished":"2019-02-07T00:00:00+00:00","dateModified":"2020-10-28T16:16:38+00:00","description":"Podcast on global account management skills and challenges","breadcrumb":{"@id":"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/#primaryimage","url":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/06\/video-conf-jpg.webp","contentUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2020\/06\/video-conf-jpg.webp","width":7952,"height":5304,"caption":"colleagues discussing during video conference in meeting room Rio de Janeiro, Brazil"},{"@type":"BreadcrumbList","@id":"https:\/\/www.global-integration.com\/insights\/life-in-a-matrix-podcast-global-account-management-episode-7\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.global-integration.com\/"},{"@type":"ListItem","position":2,"name":"Life in a Matrix Podcast: Global Account Management (Episode 7)"}]},{"@type":"WebSite","@id":"https:\/\/www.global-integration.com\/#website","url":"https:\/\/www.global-integration.com\/","name":"www.global-integration.com","description":"","publisher":{"@id":"https:\/\/www.global-integration.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.global-integration.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.global-integration.com\/#organization","name":"Global Integration","url":"https:\/\/www.global-integration.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.global-integration.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2026\/01\/GI_logo_hero.webp","contentUrl":"https:\/\/www.global-integration.com\/wp-content\/uploads\/2026\/01\/GI_logo_hero.webp","width":312,"height":271,"caption":"Global Integration"},"image":{"@id":"https:\/\/www.global-integration.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/uk.linkedin.com\/company\/global-integration"],"description":"Global Integration are a leading global training provider specializing in matrix management, cross-functional teams, remote, virtual and hybrid working. They provide highly interactive face-to-face, virtual and online learning delivered globally","email":"kevan@global-integation.com","foundingDate":"1994-04-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}},{"@type":"Person","@id":"https:\/\/www.global-integration.com\/#\/schema\/person\/3ad6577af9c33612e410fbcdc3ff2a9a","name":"Kevan Hall","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Kevan Hall"},"url":"https:\/\/www.global-integration.com\/insights\/author\/kevan-hall\/"}]}},"_links":{"self":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/posts\/20422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/comments?post=20422"}],"version-history":[{"count":0,"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/posts\/20422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/media\/26238"}],"wp:attachment":[{"href":"https:\/\/www.global-integration.com\/wp-json\/wp\/v2\/media?parent=20422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}