{"id":20361,"date":"2008-05-23T00:00:00","date_gmt":"2008-05-23T00:00:00","guid":{"rendered":"http:\/\/global2020prd.wpengine.com\/insights\/the-elevator-pitch-cutting-through-the-mass-of-everyday-communication\/"},"modified":"2020-03-21T08:35:35","modified_gmt":"2020-03-21T08:35:35","slug":"the-elevator-pitch-cutting-through-the-mass-of-everyday-communication","status":"publish","type":"post","link":"https:\/\/www.global-integration.com\/insights\/the-elevator-pitch-cutting-through-the-mass-of-everyday-communication\/","title":{"rendered":"The elevator pitch &#8211; cutting through the mass of everyday communication"},"content":{"rendered":"<p>Good trip to Brussels this week to work with a virtual team at Coca-Cola.<\/p>\n<p>One of the challenges we have seen in a\u00a0complex matrix environment is how to get your message through the mass of\u00a0interruptions and\u00a0distractions at work. We think that there is too much poor quality communication to the extent that it is hard to see the important stuff.<\/p>\n<p><!--more-->I wanted to show you something I saw yesterday that really cut through the usual dreary corporate communication. It is the inside of one of the elevators at the Coca-Cola office.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a title=\"Grass elevator\" href=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2008\/05\/grasselevatorweb.jpg\"><img decoding=\"async\" alt=\"Grass elevator\" src=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2008\/05\/grasselevatorweb.jpg\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Now that is communication! It immerses\u00a0employees and visitors in\u00a0a new advertising campaign,\u00a0there are images on the sides of the elevator too.<\/p>\n<p>It even has AstroTurf on the floor &#8211; a whole new\u00a0meaning to the phrase &#8220;<strong>elevator pitch<\/strong>&#8220;.\u00a0A great way of bringing a campaign or piece of communication to life.<\/p>\n<p>It is impossible to get in the elevator without a discussion starting about the campaign. Beats an email notification any day.<\/p>\n<blockquote><p>Do you have any examples of really impactful communication at work?<\/p><\/blockquote>\n<p><em>By Kevan Hall, CEO, Global Integration<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a title=\"Grass elevator\" href=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2008\/05\/grasselevatorweb.jpg\"><br \/>\n<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>One of the challenges we have seen in a complex matrix environment is how to get your message through the mass of interruptions and distractions at work.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20361","post","type-post","status-publish","format-standard","hentry","type-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The elevator pitch - cutting through the mass of everyday communication - Global Integration<\/title>\n<meta name=\"description\" content=\"One of the challenges we have seen in a complex matrix environment is how to get your message through the mass of interruptions and distractions at work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.global-integration.com\/insights\/the-elevator-pitch-cutting-through-the-mass-of-everyday-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The elevator pitch - cutting through the mass of everyday communication\" \/>\n<meta property=\"og:description\" content=\"One of the challenges we have seen in a complex matrix environment is how to get your message through the mass of interruptions and distractions at work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.global-integration.com\/insights\/the-elevator-pitch-cutting-through-the-mass-of-everyday-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Integration\" \/>\n<meta property=\"article:published_time\" content=\"2008-05-23T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-21T08:35:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2008\/05\/grasselevatorweb.jpg\" \/>\n<meta name=\"author\" content=\"Kevan Hall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevan Hall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/the-elevator-pitch-cutting-through-the-mass-of-everyday-communication\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/the-elevator-pitch-cutting-through-the-mass-of-everyday-communication\\\/\"},\"author\":{\"name\":\"Kevan Hall\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/person\\\/3ad6577af9c33612e410fbcdc3ff2a9a\"},\"headline\":\"The elevator pitch &#8211; 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