{"id":20328,"date":"2008-02-25T00:00:00","date_gmt":"2008-02-25T00:00:00","guid":{"rendered":"http:\/\/global2020prd.wpengine.com\/insights\/if-you-can-align-goals-you-dont-need-a-matrix-organization\/"},"modified":"2026-02-07T15:38:54","modified_gmt":"2026-02-07T15:38:54","slug":"if-you-can-align-goals-you-dont-need-a-matrix-organization","status":"publish","type":"post","link":"https:\/\/www.global-integration.com\/insights\/if-you-can-align-goals-you-dont-need-a-matrix-organization\/","title":{"rendered":"The alignment myth &#8211; If you can align goals, you don&#8217;t need a Matrix organization"},"content":{"rendered":"<p align=\"left\">Last week was a whistle-stop tour of parts of the USA to visit clients and talk about some of their matrix organization issues. London-Detroit-Boston-New York-London.<\/p>\n<p align=\"left\">Alignment came up, as always in a\u00a0 matrix structure. We discussed that alignment is a good thing where we can bring clarity but that the purpose of a matrix organization is to trade some clarity in return for more flexibility. In matrix management, it is a myth that everything can (or should) be made clear &#8211; if we could we would not need a matrix!<\/p>\n<div style=\"border-left: 4px solid #2b6cb0; background: #ebf8ff; padding: 16px 20px; border-radius: 4px; margin: 20px 0; font-family: 'Segoe UI', Roboto, Helvetica, Arial, sans-serif;\">\n<div style=\"font-size: 17px; font-weight: 600; color: #2b6cb0; margin-bottom: 4px;\">\ud83d\udd0e Review Note<\/div>\n<div style=\"font-size: 15px; color: #2a4365; line-height: 1.5;\">This legacy article remains relevant so we kept it and updated it lightly in <strong>February 2026<\/strong> to maintain accuracy and improve clarity.<br \/>\nFor the latest thinking, see our updated <a href=\"https:\/\/www.global-integration.com\/insights\/how-can-we-reach-alignment-in-a-matrix-organization-creating-clarity-collaboration-and-results\/\">Guide to Reaching Alignment<\/a>.<\/div>\n<\/div>\n<p align=\"left\">One of the managers I was talking to made the observation that the matrix was set up to recognize competing priorities and the true complexity of modern business but that all of our efforts seemed to be focused on using RASCI and other tools to get back to the unified, simplified and one dimensional sets of accountabilities and objectives that we enjoyed before the matrix (though often this is an idealized view of a past that never really existed &#8211; can you remember when everything was clear and aligned\u00a0&#8211; I know I can&#8217;t)<\/p>\n<p align=\"left\">If you can use alignment tools to get back to completely aligned goals and accountabilities then you do not need a matrix.<\/p>\n<p align=\"left\">If you can&#8217;t align completely (as is normal) then we have to get used to the new complexity and accept that full alignment is\u00a0 myth in the matrix. I think that good management is a balance of seeking clarity where we can and learning to live with the remaining complexity.<\/p>\n<p align=\"left\">When we train people to challenge this myth they quickly accept it intellectually, but when we help them develop action plans people seem to unconsciously focus all of their efforts on creating clarity and they tend to avoid the tools around embracing ambiguity &#8211; it seems this is human nature.<\/p>\n<p align=\"left\">Today we talk more about &#8220;80% alignment, 100% commitment.<\/p>\n<p align=\"left\">See more <a href=\"https:\/\/www.global-integration.com\/insights\/matrix-management-guide\/\">matrix management challenges in our definitive guide<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week was a whistle-stop tour of parts of the USA to visit clients and talk about some of their [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":91257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","type-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The alignment myth - If you can align goals, you don&#039;t need a Matrix organization - Global Integration<\/title>\n<meta name=\"description\" content=\"Full alignment is an illusion in a matrix organization, it is designed to be dynamic and we don&#039;t need full alignment to get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.global-integration.com\/insights\/if-you-can-align-goals-you-dont-need-a-matrix-organization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The alignment myth - If you can align goals, you don&#039;t need a Matrix organization\" \/>\n<meta property=\"og:description\" content=\"Full alignment is an illusion in a matrix organization, it is designed to be dynamic and we don&#039;t need full alignment to get started.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.global-integration.com\/insights\/if-you-can-align-goals-you-dont-need-a-matrix-organization\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Integration\" \/>\n<meta property=\"article:published_time\" content=\"2008-02-25T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-07T15:38:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.global-integration.com\/wp-content\/uploads\/2008\/02\/13-Aligning.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1754\" \/>\n\t<meta property=\"og:image:height\" content=\"1240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevan Hall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevan Hall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/if-you-can-align-goals-you-dont-need-a-matrix-organization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/insights\\\/if-you-can-align-goals-you-dont-need-a-matrix-organization\\\/\"},\"author\":{\"name\":\"Kevan Hall\",\"@id\":\"https:\\\/\\\/www.global-integration.com\\\/#\\\/schema\\\/person\\\/3ad6577af9c33612e410fbcdc3ff2a9a\"},\"headline\":\"The alignment myth &#8211; 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